THE MOONSHOT

We’re on a mission to create a positive global narrative for the meat industry by sharing the best insight and developing joint projects to shine our sector in a new light.

In May 1961, President John F. Kennedy announced the seemingly impossible goal of putting a man on the Moon by the end of the decade. Nobody knew how that would get done.  The technology wasn’t even remotely ready. Yet this first “Moonshot” was achieved in eight years’ time.

It’s going 10x bigger, while the rest of the world is trying to grow 10%. You have to start with a clean sheet of paper and be willing to try seemingly crazy ideas and you have to keep writing down crazy ideas until you find one that doesn’t actually seem so crazy.