GMA meets with Grace Randall, Lead Retail Insights Manager at AHDB this month, to deliver a GMA Download episode on the recent AHDB & Kantar research which points to some surprising insights on consumer shopping baskets – “While 99% of UK households bought fresh fruit and vegetables at some point over the last year, these items aren’t going into every shopping basket. Fresh fruit only shows up in 36% of baskets, and vegetables in 41%.” What’s particularly interesting is what happens when primary red meat cuts are part of that basket.