To connect the fragmented global meat industry by sharing insights, best practice and facilitating collaboration to create a more aligned and cohesive sector.

 
 
EdGg7QbXgAAAI8C.jpg

Everyone you meet, knows something you don’t.

Global Meat Alliance

The aim of GMA is to challenge our sector on how the meat industry can work globally in a pre-competitive space such as sustainability, nutrition, relevancy and so on.

 
 
 
 
 
Revival of a butcher.jpg

The greatest butchery event on earth.

World Butchers’ Challenge

The World Butchers' Challenge is a butchery competition of epic proportions. With butchers from across the globe battling it out for the title of the world's best, it's often referred to as the 'Olympics of Meat'. And one of the things we're most proud of at the World Butchers' Challenge, is the support network that this competition has fostered. Much more than just an event, it's about learning, sharing and believing in a greater good for the industry. 

Ashley is the CEO of the World Butchers’ Challenge and has managed it’s growth - currently 16 countries compete in the WBC - since it’s inception in 2011.

Challenge
accepted.

 

We would love to chat to you about ideas for further collaboration or connecting on specific projects.

Be it on an hourly, daily or project basis, GMA are open to all avenues of consultancy.