April 2025 Update: Carbon Labelling, WBC, EUDR latest, Healthier Baskets GMA Download & Sustainable Packaging - and more.
ACTIONABLE POINTS FROM THE APRILGMA INSIGHTS REPORT:
READ THE BIG 5: Carbon Labelling, World’s best butchers meet in Paris, EUDR latest, Healthier Baskets GMA Download with AHDB + Sustainable Packaging - as well as much more!
Ensure you’re across how to engage and be involved; what came from key moments; actions industry can take, and how we share our voice - via our ‘Sector Snapshots’ pages covering current industry news. (pages 3 - 5)GMA Download
GMA meets with Grace Randall from AHDB this month to deliver a GMA Download episode and for an Op-Ed on the recent AHDB & Kantar research which points to some surprising insights – “While 99% of UK households bought fresh fruit and vegetables at some point over the last year, these items aren’t going into every shopping basket. Fresh fruit only shows up in 36% of baskets, and vegetables in 41%.” What’s particularly interesting is what happens when primary red meat cuts are part of the basket.. (read more on page 7)
Grace Randall AHDB and Ellie Luther GMA chat on GMA Download this month
3. A win for France at the World Butcher’s Challenge!
2025 World Butchers’ Challenge (WBC) once again raised the bar for global meat industry excellence, bringing together 16 national teams and hundreds of industry stakeholders for a dynamic celebration of skill, innovation and cultural exchange. Set against the rich culinary backdrop of Paris, this year’s event showcased exceptional talent while reinforcing the growing spirit of international collaboration and pride within the butchery profession. France carved its name into WBC history, claiming gold on home soil at the ninth edition of the competition (Read more on page 3)
4. Read more – Carbon labelling
The latest in this watching brief topic is that carbon labelling of red meat in Europe is still undergoing significant changes due to increasing consumer demand for transparency and the European Union's efforts to combat greenwashing. The proposed EU Green Claims Directive mandates that environmental claims, such as "climate-friendly" or "carbon neutral," must be substantiated with robust, science-based evidence and verified by accredited third parties. This move aims to ensure that consumers receive reliable information and to prevent misleading marketing practices – GMA stay across this evolving topic on page 4
5. EVENTS & INTRODUCTIONS:
Lock in sector events and key global moments as we look ahead to the events calendar for the next few months of 2025 (page 10)
As always, if you have any feedback or questions on any of the content, please feel free to connect with us.