May update: GLP-1 Drugs, Role of meat report, prep for COP30, Meat Business Women & EAT Lancet 2.0
The May 2025 GMA Insights Report is now available for download. You can also access the full report via the GMA Trello board. Below is a summary of key themes and action points highlighted in this month's edition, covering developments in consumer behaviour, sustainability, and global meat industry strategy.
GLP-1 Drugs and the Changing Food Culture
GLP-1 weight-loss medications, such as Ozempic, are driving significant changes in consumer eating habits. With an estimated 24 million Americans projected to be using GLP-1 drugs by 2035, notable shifts are emerging in portion sizes and overall spending across both grocery and foodservice sectors.
One year after our initial discussion on this topic with futurist Melissa Clark-Reynolds, we revisit the issue to examine how the landscape has continued to evolve—and the implications for red meat producers and marketers.
AHDB Review: The Role of Red Meat in the UK Diet
The latest report from the Agriculture and Horticulture Development Board (AHDB) provides a well-reasoned response to calls for blanket reductions in red meat consumption. The review highlights the importance of nuance in dietary messaging and the positive contributions of the UK livestock sector.
Key findings include:The need for balanced and evidence-based dietary guidance
The role of UK red meat in supporting global nutrition through exports
How sustainable farming practices contribute to biodiversity and carbon storage
Preparing for COP30: Key Developments
As we approach COP30, scheduled to take place in Brazil this November, the 16th Petersburg Climate Dialogue offered key insights into global climate policy and agricultural engagement. Discussions emphasized:
The importance of farmer representation in international forums
Climate finance mechanisms and equitable access
Enhanced international collaboration for climate resilience
Forthcoming Events and Industry Engagements
As the 2025 calendar continues to develop, several upcoming events are particularly relevant to stakeholders across the meat value chain:
World Environment Day – 5 June
Theme: Ending Plastic Pollution
Details and resources are available on the GMA Trello board.
Reciprocal Meat Conference – 22–25 June
This year’s conference will explore key topics including nutritional science, public health responsibilities, and innovation in meat production.
We encourage all partners and stakeholders to review the full GMA Insights Report for a comprehensive view of current developments and strategic opportunities. For questions or further discussion, please reach out to the GMA team directly.