Quality Meat Scotland’s “Meating Our Potential” partnership campaign with the Scottish Red Meat Resilience Group (SRMRG) is a standout example of meaningful, industry-driven action. With layered messaging, credible data, and a deliberate rollout plan, it reflects the kind of alignment many in the GMA network are aiming to build within their own regions.

Amie Peck from the Global Roundtable for Sustainable Beef shares progress from the GRSB Global Conference, including emissions reductions, innovative communication strategies, and the potential impact of a new documentary World Without Cows.