In just 10 minutes, Rod explains why this new site matters, how it cuts through the noise with trusted data, and why it's arriving at just the right time for our industry. Don’t miss this quick but powerful conversation on how the sector can stay informed, confident, and globally engaged.

Quality Meat Scotland’s “Meating Our Potential” partnership campaign with the Scottish Red Meat Resilience Group (SRMRG) is a standout example of meaningful, industry-driven action. With layered messaging, credible data, and a deliberate rollout plan, it reflects the kind of alignment many in the GMA network are aiming to build within their own regions.

Kit Arkwright, CEO of Beef + Lamb New Zealand, and Nathan Low, General Manager of Marketing and Insights at Meat & Livestock Australia, share insights about their latest lamb campaigns.